"We have nothing to fear but fear its self...
and spiders."

Wednesday, November 9, 2011

PSA Plan

What issue/ topic did you choose?
Digital Law

Why is this important?
People need to know what they can and cannot do on the internet.

Who do you want to reach? (target audience)
Everybody in the world! Or at least this classroom/school.

What is the behavior you're looking to change?
No more hacking or being mean on the internet and such things of the sort.

Why doesn’t the audience already engage in this behavior?
They think it's 'cool' to be mean.

What emotional appeal can you make?
Against the law

Belonging; Power/Control; Fun: Safety;


Put your audience in a situation/scenario where the issue would come up in their lives.
When they're on the internet and there's trolls everywhere!!!

Where are they? (setting)
On the internet at home/library/other place with internet access

Who is there? (characters)
Trolls (on the internet), them hackers bad people

What’s’ going on around them?  ( ambient sound)
Downloading 'free' music, trolling, hacking

What are they saying? (dialogue)
...

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